Purple Cow by Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. When I read his book, Purple Cow, I was thoroughly impressed by Godin’s observations of the direction that marketing was heading from 2003 and on.
More and more people were demanding transparency. People no longer listened to the outbound advertising strategies that dominated marketing budgets in the past.

Today, people want information. Why? Because they are used to it.

For younger generations, Google has become the norm. Godin knew this even before iPhone, which was released few months after he published Purple Cow.
We have entered an age of information marketing. It’s about transparency. It’s about having a product and informing people about you, your industry and competitors.

I liked the book so much that it gave me a goal in 2005 when I started in Real Estate:
My business will be about transparency, honesty and Loyalty.

So my business favorite sentence became : Let us find your Purple Dream!.